Logo Design for Arc Frame Architects
Project/Client Name
Arc Frame Architects
Year
2026
Arc Frame Architects is an architectural and interior design studio based in Ludhiana owned by Ar. Divyansh Gupta. Arc Frame needed a mark that looked like architecture, not just one that represented it (such as literal roof lines or pillars). The final mark needed to look premium, carry structural weight, and translate effortlessly across digital portfolios and physical architectural blueprints.
Scope of Work
Logo Design
The mark is inspired by technical elevation drawings: the outer square reads as a building facade, while the inner projections quietly form an 'A' and 'F.' Paired with minimalist sans-serif type, it's a logo that looks architectural by construction, not just by association.
Logo Variations and Color Palette
Every logo needs to work everywhere. So I built a full suite: horizontal locks for headers, simplified monograms for small-scale stencils, dark-mode versions, and social watermarks. Soft Gold and Navy Blue on white palette stays legible and premium whether it's on a screen or a construction site. This balanced palette guarantees exceptional legibility and premium brand recognition across both digital screens and physical, on-site construction signage.
Logo Conceptualization Stages
This is the part that doesn't make it into most portfolios: pages of sketches, keywords and playing around with negative spaces by hand before a single shape going digital. It's how the final mark ended up feeling inevitable, not arbitrary.
