India Hemp Organics
Project/Client Name
India Hemp Organics
Year
2024-2026
I have spent over two years owning India Hemp Organics' visual identity end-to-end and helped drive an 8–10% revenue increase along the way. My role involves scaling product packaging for their nutrition and topical oil lines, alongside building high-performing digital marketing assets and editorial layouts for both static and videos.
Scope of Work
Packaging
India Hemp Organics needed packaging that honored its Himalayan roots while scaling fast across new SKUs. The challenge was dual: stay visually consistent with the brand's heritage, but differentiate enough to stand out on a crowded shelf.
I adapted the brand's hero illustrations across every packaging format, adjusting color, layout, and composition to reflect each product's specific purpose, while keeping the whole shelf feeling unmistakably - India Hemp Organics.
Social and email needed opposite approaches. For social, minimal compositions let lifestyle imagery and typography do the talking. For emailers, which had to carry dense wellness data, I built clean typographic hierarchies that kept everything legible and click-friendly.
Reels
I shot and edited a range of short-form video, from the CannaBliss 'Beings of Bliss' campaign aftermovie to talking-head reels and cinematic product intros, all built for retention and paid performance. For product shots, I also used generative AI to create studio-grade liquid renders in quick time.
