Jogashala
Project/Client Name
Mihir Jogh
Year
2024
Jogashala is a virtual yoga studio led by celebroty coach Mihir Jogh, offering studio-grade practice, Ayurvedic therapy, breathwork, and meditation — all from home. My job was to give it a brand identity and website that felt as calm as the practice itself, without losing commercial edge in a competitive wellness market.
Scope of Work
Logo Design
The logomark draws from human anatomy and organic movement, built to feel like 'flow,' the core sensation yoga is meant to create. The custom script keeps it simple and premium, grounded rather than ornamental.
Brand Color Palette & Typography
Softness, patience, pacing. Those three words shaped every color and font choice. Earthy greens and browns (Beige Green, Cal Poly Green, Walnut Brown) feel grounded; Baskerville headings add a sense of heritage and trust; Manrope and Nunito Sans keep the rest legible and modern.
Website
The website stays calm on purpose — no unnecessary animation, no cognitive overload. Navigation is simple and direct, guiding students from discovery to enrollment with minimal friction. The backend was built by Tagmango's dev team; I owned the full interface, layout, and U/i.
